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Dairyland Auto Insurance: Our View (2021)

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ZTSG 26/10/2021 Coupe 219
Dairyland ReviewIn Our Opinion:Dairyland is worth looking into if you are seeking nonstandard or SR-22 insurance. It has a variety of discounts and is currently offering policies in 37 states.Industry...

Dairyland Review

In Our Opinion:

Dairyland is worth looking into if you are seeking nonstandard or SR-22 insurance. It has a variety of discounts and is currently offering policies in 37 states.

Industry Standing:








Customer Service:


Online Experience:



Variety of discounts

Pay-as-you-go plans

Available in 37 states

Offers nonstandard policies for high-risk drivers


Lacks online claims filing

Mixed customer service reviews


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For over 60 years, Dairyland has been providing auto insurance and motorcycle insurance to drivers who can’t get standard coverage. In this article, we’ll take a closer look at Dairyland auto insurance reviews, coverage options, discounts, and more to give you a full picture of the provider.

Our team has researched the best auto insurance providers in the nation, rating them on factors such as coverage, discounts, and customer reviews. We recommend getting quotes from multiple providers so that you can choose the best deal. Get started by entering your zip code into the free quote tool below.

Dairyland Auto Insurance Overview

Dairyland Auto Insurance Coverage

Dairyland Auto Insurance Discounts

Dairyland Auto Insurance Ratings & Reviews

Dairyland Mobile App

Our Verdict On Dairyland Auto Insurance: 83%

Our Recommendations for Car Insurance

GEICO: Best Overall

Progressive: Best for High-Risk Drivers

Dairyland Auto Insurance Overview

Dairyland Insurance Company was formed in Wisconsin in 1953 and was later acquired by Sentry Insurance. Under its new parent company, Dairyland still sells insurance to drivers and motorcyclists who have poor driving records and thus have trouble getting coverage from the biggest car insurance companies.

Dairyland offers insurance in 37 states. The states that Dairyland does not offer coverage in are: Alabama, Alaska, Hawaii, Louisiana, Massachusetts, Michigan, Montana, New Hampshire, New Jersey, New York, North Dakota, Oklahoma, and Rhode Island.

Dairyland Auto Insurance Coverage

There are several types of Dairyland auto insurance to choose from. Most states require you to purchase at least liability insurance, but it’s a good idea to have a full coverage policy to make sure you’re protected after an accident.

Dairyland auto insurance options include:

Bodily injury liability: Pays medical expenses for other parties in an accident you cause

Property damage liability: Covers property damage for other parties in an accident you cause

Comprehensive: Covers your vehicle if it’s stolen or damaged in an incident that’s not a collision

Collision: Pays for your car to be repaired or replaced after an accident, regardless of who is at fault

Medical payments (MedPay): Covers medical bills and funeral expenses for yourself and passengers after an accident, regardless of who is at fault

Personal injury protection (PIP): Covers certain medical expenses, lost wages, and funeral expenses after an accident, regardless of who is at fault

Uninsured motorist/underinsured motorist: Helps cover medical and property damage expenses if you’re involved in an accident and the at-fault driver can’t be identified or does not have proper insurance coverage

You can add a number of extra benefits to your Dairyland auto insurance policy, including rental reimbursement while your vehicle is being repaired after an accident, towing and labor reimbursement, lienholder coverage if you’re financing your vehicle, and special equipment coverage for vehicle modifications.

Dairyland also offers the following nonstandard coverages:

DUI insurance

SR-22 insurance

Non-owner insurance

Teen driver insurance

Dairyland Auto Insurance Discounts

The cost of car insurance is different for everyone and is influenced by factors such as age, gender, vehicle, and location. If you’re looking to save on Dairyland car insurance, you may be able to do so by taking advantage of the following discounts:

Dairyland Auto Insurance Discount


Multi-car discount

You can get a discount for having more than one car on your policy.

Advance quote discount

You can save by getting a quote at least a week before the date you start your Dairyland auto insurance policy.

Transfer discount

If you have been with a different provider for at least six months, you can get a discount for switching to Dairyland auto insurance.

Payment frequency discount

You can get a discount for making your payments quar

terly, every six months, or annually instead of paying each month.

Homeowners discount

If you own a home that’s insured, you can get a discount on Dairyland auto insurance. Renters insurance discounts are also available in some states.

Defensive driving discount

If you take a defensive driving course, give proof of completion to Dairyland to get a discount on your auto policy.

Anti-theft discount

You can save money by having an anti-theft device installed in your vehicle.

Dairyland’s auto insurance discounts are fairly standard compared to those of other insurers. However, there are a few common discounts that the provider does not offer, including a good student discount and a safe driver discount.

Dairyland Auto Insurance Ratings & Reviews

Dairyland does not have a profile on the Better Business Bureau (BBB), but taking a look at its parent company’s ratings may give an indication of what to expect with Dairyland auto insurance.

Sentry has an A+ rating from the BBB but only a 1.0 out of 5.0-star customer score, with most complaints mentioning poor customer service. A low customer rating is not uncommon for larger insurance providers, as customers are typically more likely to post a review after having a negative experience. Sentry also earned an A+ financial strength rating from AM Best, which means it has a superior ability to pay out customer claims.

Dairyland has its own Trustpilot reviews page, and it currently has a 4.4 out of 5.0-star customer rating with over 4,500 reviews. On Trustpilot, Dairyland auto insurance holders highlight positive customer service experiences and the insurer’s flexible payment plans. Here are some examples of reviews from customers:

“[Dairyland’s] process was easy and straightforward from start to finish, and [its] rates were better than several other website-based insurance companies. I would definitely recommend [it] to family and friends.” – Lemuel L. via Trustpilot

“This company is horrible. Their claim adjusters/agents do not do their job well and lack communication skills. Nothing but bad experiences with this company.” – Edwin E. via Trustpilot

Dairyland Mobile App

Dairyland has a mobile app available on Android and iOS devices that is designed to make managing policies easier. It allows customers to make payments, view ID cards and documents, get bill alerts, and review coverage.

On Google Play, the app has a rating of 4.4 out of 5.0 stars and over 600 customer reviews. A few negative reviews mention poor customer service experiences and the app being glitchy. On the App Store, it has 3.2 out of 5.0 stars based on about 70 customer reviews, with similar feedback about the app not working correctly.

Our Verdict On Dairyland Auto Insurance: 83%

Our team rates Dairyland auto insurance 83 percent. It provides great options for nonstandard coverage and SR-22 certification, but it lacks an online claims process and has mixed customer ratings. If you are in need of nonstandard insurance, Dairyland could still be right for you.

We recommend getting a quote for Dairyland auto insurance and comparing it to prices from other top providers so that you can get the best coverage at the best price. Fill out our simple, free form below to get started.

Our Recommendations for Car Insurance

Our review team has done extensive research on other top insurance providers to narrow down the best companies in the industry. We recommend taking a look at GEICO and Progressive.

GEICO: Best Overall

Our research team gives GEICO a 96-percent rating. The insurer has an AM Best financial strength rating of A++ and a BBB rating of A+. GEICO has a variety of discounts available, such as for military members and students, and offers savings for bundling. It also has highly rated and convenient mobile applications. GEICO’s usage-based program, DriveEasy, rewards safe, distraction-free driving to help you save on car insurance.

For a closer look at the provider, read our full GEICO auto insurance review.

Progressive: Best for High-Risk Drivers

We give Progressive a rating of 95 percent. Progressive holds an A+ rating from both AM Best and the BBB. Its mobile app, Snapshot

®, offers customers usage-based insurance options by tracking driving habits and rewarding good behavior on the road. Progressive’s Name Your Price


The tool allows customers to set rates and view policies within their budget. For more information on coverage, discounts and customer reviews, please read our complete Progressive car insurance review. To compare the coverage of these two insurance companies, please read our GEICO and Progressive Review.