Volvo Trucks will release a new movie-Casino
As we all know, Volvo Trucks has produced some great videos to promote their technology and lineup. We have already covered the promo video of running with the Bulls and my favorite video of a hamster driving a truck.
Their recent films have actually won them 130 total awards across the world, so they’ll definitely have to keep up the momentum.
So what’s in store next?
The film will have its premiere on September 24 at the IAA truck show in Hannover, Germany, and simultaneously be released on Volvo Trucks’ YouTube channel. They’re launching it in conjunction with their new I-Shift Dual Clutch transmission for heavy trucks, so I imagine the video will showcase why that’s a good thing. In the press release they mentioned the film “will include an unexpected twist, to say the least. ‘Instead of a Live Test we will be showing a sort of modern version of ‘Candid Camera’, which uses an unusual approach to demonstrate the benefits of the new transmission.'”
Check out the teaser for the new film below:
Not much will be revealed, but we will see their thoughts after the IAA show on the 24th. Check out the movie behind the scenes below More pictures of .
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